Airport commercial strategy & planning

Airport commerce depends on more than retail. We help airports connect passenger behaviour, terminal planning and strategy to increase spend and strengthen non-aeronautical revenue.

Airport commerce is about creating value throughout the passenger journey

Passengers do not simply pass through terminals – they make commercial decisions throughout their journey. Where they pause, how they navigate, how confident they feel and how much time they have all influence commercial performance.

NACO helps airports translate these behaviours into commercially successful environments by integrating commercial strategy, passenger insight, terminal planning, architecture and financial advisory. The result is commercially successful environments that increase passenger engagement, strengthen non-aeronautical revenue and support confident investment decisions.

Create better passenger experiences

Design intuitive commercial environments that improve passenger engagement, dwell quality and sense of place.

Increase commercial performance

Optimise commercial layouts, category mix and concession strategies to increase spend per passenger and maximise non-aeronautical revenue.

Plan future commercial environments

Integrate commercial planning with terminal development, passenger flow and operational requirements to create flexible, future-ready airports.

Support confident investment decisions

Use benchmarking, financial modelling and business cases to evaluate commercial opportunities and prioritise investment.

Why NACO?

We combine commercial strategy, passenger insight, airport planning, architecture and financial advisory to help airports make confident commercial decisions.

Create value across the passenger journey

Passengers make commercial decisions throughout their journey – not just in retail areas. We identify where passengers have the time, confidence and motivation to engage, translating behavioural insights into commercial concepts that increase spend while supporting a seamless airport experience.

Improve spend and space productivity

We optimise commercial layouts, category mix, concession strategies and space allocation to maximise spend per passenger, improve retail productivity and strengthen long-term non-aeronautical revenue performance.

Plan adaptable commercial environments

Commercial environments must evolve alongside passenger needs, terminal development and changing business models. We integrate commercial planning with airport planning and architecture to create flexible, scalable and operationally efficient environments.

Strengthen investment confidence

Commercial investments require more than financial justification. We combine benchmarking, passenger insight and financial modelling to help airports prioritise opportunities, reduce risk and make confident investment decisions.

Our services

Commercial strategy & business models

Development of differentiated retail, F&B, lounge and service strategies for landside and airside areas. Aligning passenger profiles, demand and local identity to strengthen commercial performance.

Commercial planning & optimisation

Commercial planning of terminal spaces, retail clusters and passenger flows. Optimised to improve visibility, adjacencies, operational efficiency and revenue exposure.

Airport architects reviewing architectural technical drawings

Airport consultants analysing financial data

Financial & business advisory

Financial evaluation of commercial potential based on traffic forecasts, current performance, contracts, fees and space allocation. Supporting investment decisions, CAPEX, phasing, risk and payback.

Commercial design & integration

Development of commercially successful environments through integrated commercial concepts, architectural coordination, flexible phasing and design governance.

A traveller walks through an airport terminal

Commercial success is determined long before passengers reach the first store.

Adam Ekman PedersenAirport Commerce Lead